Platfform

Branding, Digital, Development of collaterals

Client: Platfform
Team: Madyson Laurent, Priscilla Saggese
Year: 2019-2020

We were able to collaborate closely with Platfform, the furniture consultancy arm of Workplace Futures Group, to undertake a full rebrand. Their core values remained the same, but the business needed to adapt, evolve and have that reflected in their branding.

Platfform’s name features a double F, representing both furniture and fittings. Focusing on the “FF” feature we created a structural symbol that forms part of the logo, it was inspired by the geometry of interlocking furniture joints, making it work as a visual and conceptual representation of what the company does. We were able to take the process through the entire lifecycle, from initial brief to implementation.