The Osier

Branding, Print, Digital

Client: EcoWorld
Team: Madyson Laurent
Year: 2021

The Osier is one of the routes presented for a pitch to EcoWorld for a residential building complex in Kew Bridge. Although it isn’t the selected route, I liked where I got to with it which explains why I am sharing it here.

The proposed name for this building complex was "The Osier" to reference the historical heritage of the area where it was built. Indeed, it was known for the artisanal work of the willow tree. The logo illustrate three bridges, a nod to Kew Bridge which was built and rebuilt three times, forming a willow tree. The colours were standing out from the concurrence whilst instilling a sense of nature and serenity. The project was offering a lot of community work, artisanal workshops and eco-conscious events.