70 Broadwick St

Branding, Photography, Campaign

Client: Shaftesbury
Team: Madyson Laurent, Stepladder
Year: 2022

Shaftesbury had a floor to rent at 70 Broadwick Street, we pitched three creative concepts to them and the winner was the “For every you” campaign. The building was next to Carnaby street, a very inspiring area with a strong character, a vibrant atmosphere as well as a colourful identity. We thought of a refreshing and inclusive marketing campaign to communicate the USPs of 70 Broadwick Street.

We worked with a tiny budget to achieve a website, a photoshoot, a motion design video, a brochure, social media content and newsletters to raise agents awareness. We worked closely with Shaftesbury and our collaboration allowed great creative freedom.

The launch of the campaign was a big success and the floor had tenants a few weeks after.