Ladbrokes Coral

Wall Mural, Illustration, Way-finding

Client: Ladbrokes Coral
Team: Madyson Laurent, Ines Smudja
Year: 2018

This project was exciting to be part of, not only because of the opportunity to create a visually inspiring and dynamic way-finding solution for their office, but because we were able to go on-site to hand spray and hand paint the main graffiti walls ourselves.

Given the nature of the business and the location (Olympic park, Stratford), there was an opportunity to create a bespoke solution that personalised the office for the Ladbrokes employees. We worked on bringing the sporting heritage to life by tying together the brand identity and the London 2012 Olympics. The 18 graphic walls each paid homage to a Gold Medal winner and a running track was installed to create a connection between the spaces.